Cosmetics Innovation Exhibition
Background
CIE
Challenges
Intense industry competition; as a new exhibition, it needs to stand out among major exhibitions through differentiation
Solution
Full-case marketing — improve search trust through SEO, increase exposure through advertising, and accurately acquire buyers
Outcome
The exhibition hall was fully booked; visitor growth rate reached 52.07% in 2024
Deliverables: WeChat search optimization, Douyin content matrix, targeted advertising data
