China International Furniture Fair
Background
CIFF (China International Furniture Fair)
Challenges
To attract more overseas professional buyers and enhance international influence.
Solution
Focus on search engine marketing, accurately acquire customers through Google SEO and Google Ads; expand brand exposure on overseas social media on a large scale; establish interaction with overseas buyers via the combination of Facebook and WhatsApp to drive on-site attendance
Outcome
Overseas professional visitors increased by 45%
A large number of video content covering systematic communication across all exhibition links