China International Furniture Fair

2026-01-12
China International Furniture Fair

Background

CIFF (China International Furniture Fair)

Challenges

To attract more overseas professional buyers and enhance international influence.

Solution

Focus on search engine marketing, accurately acquire customers through Google SEO and Google Ads; expand brand exposure on overseas social media on a large scale; establish interaction with overseas buyers via the combination of Facebook and WhatsApp to drive on-site attendance

Outcome

Overseas professional visitors increased by 45% A large number of video content covering systematic communication across all exhibition links
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