Informa Exhibitions
Background
COSMOPROF CBE
Challenges
The mainland market is becoming increasingly important; need to attract more mainland visitors to the Hong Kong exhibition
Solution
Rapidly expand brand awareness 2-3 months before the exhibition through Xiaohongshu, Douyin, and Tencent Ads to attract target audiences and guide them to the on-site event
Outcome
Exceeded mainland promotion targets with a large number of professional buyers in attendance
