ITE
Background
ITE China
Challenges
Lack of strong brand background and persuasiveness when selling booths in China
Solution
Prioritize search marketing and brand videos to ensure customers can find and view professional content on Baidu and WeChat
Outcome
Systematic content matrix on WeChat Channels and Douyin, with continuous brand content output。
WeChat Channels video views increased 110 times
Followers grew by 1000%
Chinese business revenue increased 4 times
