China International Fair for Trade in Services
Background
CIFTIS
Challenges
14 pavilions, over 2000 exhibitors, huge content demand with high requirements and tight deadlines
Solution
Pre-Exhibition: Plan scripts in advance and produce key shots beforehand
During Exhibition: Dispatch over 50 camera positions scheduled every 30 minutes for on-site editing
Post-Exhibition: Plan long-tail communication strategically
Outcome
Produced 9 videos in 5 days, collected over 2000 pieces of footage to meet annual communication needs
Deliverables: Systematic content on Douyin/WeChat Channels, including pre-exhibition warm-up, on-site coverage, and post-exhibition premium content
